From Apple to WhatsApp, Goat Simulator to Rocket League, Fries in popular culture are always McDonald’s rip-offs.

Instead of getting lawsuit-y, we decided to celebrate our place in culture as 'The Original Icon'.

CREATIVE PARTNER: LISI BURKE
CREATIVE DIRECTORS: ANDREW LONG
& JAMES MILLERS

Creative Salon ‘Work Of The Week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad Of The Day’ / David Reviews ‘Pick Of The Day’