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Maccies Xmas

 

After all the effort that goes into Christmas, everyone deserves to treat themselves to “The Gift of McDonald’s”.

We brought this relatable moment of lightness to life with an epic light show (and a family-friendly alternative to Benny Benassi’s music video).

 

CREATIVE PARTNER: LISI BURKE
CREATIVE DIRECTORS: ANDREW LONG
& JAMES MILLERS
DIRECTOR: Nicolai Fuglsig

 

“McDonald’s reveals Christmas ad that beats John Lewis by a mile”

THE SUN

 
 
 
 

As part of the campaign, we launched The McDonald’s Gift Drop.

The premise was simple: find gift tags, win prizes.

 
 
 
 
 
 

Creative Circle ‘Bronze’
British Arrows ‘Shortlist’
British Arrows Craft ‘Shortlist’
Campaign ‘Top 20 Film Ads 2024’

Creative Salon ‘Work Of The Week’ / Ad Of Brands ‘Ad Of The Day’ / David Reviews ‘4.5 Stars’